SOCIAL MEDIA MANAGEMENT & SEASONAL CAMPAIGNS
English Heritage
Ongoing social media management and seasonal campaign delivery for English Heritage site, Hurst Castle. Our work spans strategy development, campaign-led photography and videography, paid advertising management, alongside the full management of their social media platforms which includes content creation, audience engagement and frequent analytic reports to track progress. This work drives event promotion, builds visitor interest, and maintains a consistent, active presence across channels.
Social media content for Hurst Castle
We’ve worked closely with Hurst Castle on their social media since the 2025 season. From the outset, we developed a clear social media strategy designed to bring structure, consistency, and direction to their channels. By aligning content closely with their established branding, we created a recognisable and polished visual identity across platforms—one that reflects the character, heritage, and atmosphere of the castle.
From monthly on-site content creation and seasonal campaigns to managing paid social adverts for key events, this strategic approach has delivered strong results, reflected in our monthly analytics reports. Our first organic post achieved seven times their average views, Instagram reach increased by 283%, profile visits rose by 75%, and views climbed by 94%. On Facebook, views increased by 68%, with watch time growing by an impressive 1,200%.
But beyond the metrics, the real success lies in audience connection. Seeing visitors share how much they loved their trip, comment on how stunning the castle looks, and express excitement about visiting is what truly matters. For us, this project is a perfect example of how thoughtful strategy, strong visuals, and consistent branding can not only increase visits and sales, but transform social media into a meaningful extension of a place’s story.
